Overview
Tin Thinh is a pre-engineered steel building company that was founded in 2018 and has its headquarters in Thuan An, Binh Duong province. Just like steel, a brand needs to be solid to stand the test of time. Understanding that, Tin Thinh Steel initially "cultivated" its brand by building a complete brand identity.
Concept
With outstanding prestige, durability, and creativity, Lasso built the Tin Thinh identity based on the image of solid connections, which -fra medical of the image of a steel-framed house. Combinedupwardhg upward, the first acronym of the Tin Thinh brand is the "T." image of solid connections, which is typical of the image of a steel frame house. Combined with the image of an arrow flying upwards, integrated by two T - is the first acronym of the Tin Thinh brand. Thus, the symbol represents a strong and enduring rise through this brand renewal. The identity helps customers capture, choose, and imprint in their minds the Tin Thinh brand as a reputable construction company in the field of pre-engineered steel buildings.
The trend of minimalism is a catalyst to refresh the emotions of a construction brand. The identity harmonizes between solidity and simplicity, in line with the contemporary flow. Vibrant blue tones and high contrast create a fresh feeling that is easily imprinted in the customer's mind.
